ÿþRecently, it adidas nmd was reported that the world's second largest sports company Adidas would shut down the only one of its own factory in Suzhou in October this year. Adidas officials confirmed this message to reporters yesterday, but it stressed that Adidas still have over 300 cooperation industries in China, the shutting down will not influence the production, closing factories is based on the consideration of the strategy of re-integrate global resources.

Recalling the long-term history of sporting goods manufacturing industry, Adidas, Nike and other multinational sports clothing brands has been always choosing the way "Where adidas shoes the cost is low, there is the wayIn the beginning, they established producing bases in European America which is regarded as the birthplace of brands. To take the example of Nike, for adidas ultra boost the sake of saving costs, it built its own overseas production line in Japan as a start. In the later few years, Japanese Yen had been constantly rising as well as the labor costs, which made Nike's producing costs upper and upper and upper.

In 1975, Nike's producing lines in Japan were transferred to the relatively low-labor -costs places in Korea and adidas yeezy Taiwan. In the 1980 s, and for the same reason, Nike's main producing lines were transferred to Fujian and Guangdong. In recent years, with the rising of Chinese labor costs, it targets at the lower labor costs in Southeast Asia.Independent analysts Liao Jierong believed that from the transaction structure of stakeholders, for Adidas and Nike, this kind of "rolling stone" is normal.

Notably, the "integration strategy" Adidas referred to also appeared in Nike's official statement in China. Nike once announced the closure of the only footwear production facility owned adidas superstar by it in March 2009: Taicang factory when Nike claimed in the interview of South reporters that its purpose was to promote the long-term purchasing conformity strategy and streamline supply chain at a further step.In fact.

Adidas did not deny the correspondence between shutting down the factory and the rising costs, and it seems that there doesn't exist any conflict between "global resource integration" and "rising costs". Recalling the long-term history of sporting goods manufacturing industry, Adidas, Nike and other multinational sports clothing brands has been always choosing the way "Where the cost is low, there is the wayIn the beginning.