Nike's ambush marketing makes Adidas who spent nike air ? 100 million to be London Olympics sponsor very embarrassing. Within 5 to 10 minutes, responding to unpredictable process of sports is difficult moves micro blogging marketing.Who dares to spend all the dignity and start all over again on the top, even if you gain nothing; who dares to make their fortune, who would dare to go down and live out their greatness. It is in London after the 110 meters hurdles competition game that Nike official micro blog Just Do It published those words, and in 24 hours by net users it is spontaneous transmitted almost 130000 times and received more than 26000 reviews. To Nike the event of quitting the game of Liu Xiang who contracted with Nike as its spokesman will do harm to its brand dissemination.

But this clever micro blogging messages changes a bit decay to magical effect on the brand marketing.In fact, this is not the first time Nike official micro blogging heat transfering. After rings competition, Nike released "no absolutely fair, but absolutely great "micro blogging and it is forwarded 20,000 times within 25 minutes. Men's 1500 meters freestyle swimming nike tn later the message shows that great is to make the world record after you, and the badminton men's singles final later it published great in the stadium on both sides. Living out your greatness series micro blogging is soon concerned by users. People have formed the habit of watching the exciting events and at the same time they expect what will Nike say.

Nike, however, thought nike aus that the global economy is still shrouded in the haze under the debt crisis, at this time competing with Adidas as Olympic sponsorship is likely to be wasted. The missed strategy of Adidas in Beijing Olympics also gives warning to Nike -- spending huge sums of money to sponsor major sports events may not be the best marketing. Normal 7.8 Å false false falseThis Air Jordan Shoes is far superior to encounter shoes for your lifestyle and the support is a very good model. Then, you should have a market considerations, and how it affects the likelihood of your shoes. If the industry is very unstable, then you effectively pick out the marks on your shoes, there will be very different types.

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